By night it’s a trendy bar designed to look like a cool 1970s flat.
But during the day the venue, Flat 0/1 on Bath Street, operates as a hip, vintage boutique.
Named Postcard Limited, after Glasgow’s pioneering early 1980s record label, the shop sells clothes and accessories for men and women as well as records, and is run by Jennifer Paley, 25.
Her husband Fraser McFadzean, also 25, works next door in the Lucky 7 Diner, and the couple came up with the idea of using the bar as a daytime shop.
The opening marks a new trend of vintage stores moving away from their traditional hub in the West End.
Postcard Limited is the second vintage store to open on Bath Street.
As reported in the Evening Times, former Big Brother housemate Federico Martone, 30, unveiled Ruby Tuesday’s over the road a few months ago.
Jennifer, who is from New Jersey in the States but moved to Scotland to study at Glasgow School of Art, said: “It’s the perfect setting.
“The bar was just an empty space. We came up with the idea, and within a month the shop was up and running.
“I think the West End is getting a bit over- saturated. People think it’s great there’s a vintage shop in town.”
Jennifer has called on suppliers in Europe and America for the vintage clothes – and has even raided the wardrobe of her mum, Helene, back in the States.
New clothes with a vintage twist from labels including Pop Boutique and Motel are also on the rails, while the records are from the couple’s own vinyl collection.
The stock is displayed in old suitcases and crates – which makes it easy to transform the shop back into a bar at the end of the day.
Even the price labels are made from old postcards.
Jennifer said: “I used to go to thrift shops in America. My mum said; ‘why do you want to wear somebody else’s clothes? But after a good dry clean it was fine.
“You aren’t going to see the same dress on somebody else.”
Flat 0/1 opened last year and has become a student favourite, with its has kitsch 70s decor including an orange kitchen and old sofas.
Postcard Limited is at 162 Bath Street and is open from 11.15am until 6pm Tuesday to Saturday and most Sundays.